How much does the wine cost?
Recently, the fluctuation of liquor market prices has become the focus of attention of consumers and investors. As the Spring Festival approaches, liquor consumption enters the peak season. Price adjustments, promotional activities of major brands, and changes in market supply and demand have triggered widespread discussions. The following is a compilation of hot topics and structured data on liquor prices across the Internet in the past 10 days.
1. Price changes of popular liquor brands
| Brand | Product name | Specifications | Reference price (yuan) | Increase or decrease |
|---|---|---|---|---|
| Moutai | Feitian Moutai 53 degrees | 500ml | 2899 | +5% |
| Wuliangye | 52 degrees | 500ml | 1399 | -3% |
| Luzhou Laojiao | Guojiao 1573 | 500ml | 1299 | flat |
| yanghe | Dream Blue M6 | 500ml | 899 | +2% |
2. Analysis of causes of liquor price fluctuations
1.Changes in supply and demand: Liquor consumption demand surges before the Spring Festival, especially high-end liquor, which is in short supply, causing the prices of brands such as Moutai to continue to rise.
2.policy impact: Some provinces have introduced regulations restricting the consumption of high-end wines with public funds, suppressing the prices of brands such as Wuliangye.
3.Raw material cost: Rising grain prices have been transmitted to liquor production costs, with mid- to low-end liquor companies generally adjusting prices by 3%-5%.
4.E-commerce promotion: New Year’s Eve activities on major platforms drive liquor sales, and some brands seize market share through price reduction promotions.
3. Regional market price differences
| area | Maotai 53 degrees | Wuliangye 52 degrees | Market characteristics |
|---|---|---|---|
| Beijing | 2999 | 1459 | Concentration of high-end consumption |
| Shanghai | 2950 | 1399 | Imported wine competition is fierce |
| Chengdu | 2850 | 1350 | Local brands have obvious advantages |
| Guangzhou | 2799 | 1299 | Consumption diversification |
4. Consumer purchasing suggestions
1.Follow official channels: Maotai and other brands have increased their direct-operated stores, and it is recommended to purchase through the official APP or stores to avoid fakes.
2.Grasp the promotional nodes: During the New Year Festival on major e-commerce platforms from January 15th to 25th, some wine products will have full discounts.
3.Rational consumption: Purchase according to actual needs, avoid blind hoarding, and pay attention to the production date and anti-counterfeiting signs.
4.alternative: You can consider Fenjiu, Jiannanchun and other second-tier brands with higher cost performance, with guaranteed quality and relatively stable prices.
5. Forecast of future trends of the industry
Many industry experts said that the liquor market in 2024 will show the following characteristics:
1.High-end wine prices stabilize: The price of Moutai may remain in the range of 2,800-3,000 yuan, continuing to serve as a price benchmark in the industry.
2.Competition in mid-range market intensifies: The price range of 300-800 yuan will become the main battleground for wine companies, and promotional activities will become more frequent.
3.Sauce flavor continues to be popular: In addition to Moutai, the prices of Maotai-flavor brands such as Langjiu and Xijiu may rise by 5%-8%.
4.More youth-oriented products: New products such as low-alcohol wine and small bottles will be launched one after another, with prices ranging from 50 to 200 yuan.
As a traditional Chinese consumer product, the price changes of liquor have always affected the market. It is recommended that consumers pay attention to official price information in a timely manner and choose formal channels to purchase, which can not only ensure quality but also obtain reasonable prices. At the same time, investors need to pay attention to the cyclical characteristics of the liquor sector and avoid blindly following the trend of speculation.
check the details
check the details
en
