How much does a full season breakfast cost? Analysis of recent hot topics and consumer trends
Recently, the discussion about hotel breakfast prices has become one of the hot topics on social platforms, especially the breakfast pricing of the hotel chain brand "All Seasons" has attracted widespread attention. This article will analyze the all-season breakfast price system based on the hot topics on the Internet in the past 10 days, and attach comparative data on breakfast in similar hotels.
1. Latest data on breakfast prices for all seasons
| city | Single customer price (yuan) | Member price (yuan) | Child price (yuan) |
|---|---|---|---|
| Beijing/Shanghai/Shenzhen | 68-88 | 58-78 | 38 |
| New first-tier cities | 58-78 | 48-68 | 28 |
| Second and third tier cities | 48-68 | 38-58 | 18 |
2. Recent hot topics
1.#hotelbreakfastassassin#: The Weibo topic has been read more than 120 million times, and consumers complained about the cost-effectiveness of breakfast in some high-end hotels.
2.#breakfastfree#: 34,000 Xiaohongshu-related notes, discussing how to reduce catering consumption costs through the membership system
3.#business trip reimbursement standard#: Zhihu hot post discusses the matching of corporate travel breakfast subsidies with the actual situation
3. Comparison of breakfast prices in similar hotels
| hotel brand | Average price (yuan) | Special services | member discount |
|---|---|---|---|
| All Seasons Hotel | 48-88 | Chinese set meal + Western buffet | 15% off |
| Hanting Hotel | 28-48 | Simple buffet | 20% off |
| Atour Hotel | 68-108 | Customized breakfast | 25% off |
| Orange crystal | 58-98 | Freshly made stalls | 20% off |
4. The three major issues that consumers are most concerned about
1.Price Reasonability: According to Meituan’s latest survey, 62% of consumers believe that 50-70 yuan is the most acceptable price range for hotel breakfast.
2.quality standards: Weibo polling showed that fresh ingredients (89%), variety richness (76%), and service efficiency (68%) are the core concerns.
3.Membership rights: Huazhuhui APP data shows that breakfast coupons are one of the most commonly redeemed benefits by members, with the redemption rate increasing by 23% year-on-year.
5. Consumption Suggestions
1. When booking a room through the official APP, choose a breakfast-included package, which is usually 15%-20% cheaper than purchasing it separately.
2. Pay attention to the hotel membership level system. Gold members and above can enjoy free breakfast.
3. Non-member consumers can consider nearby restaurants. All Seasons hotels are mostly located in business districts, and there are usually affordable breakfast options within walking distance.
4. It is recommended that families pay attention to the child policy when traveling. Some stores provide a free policy for children under 1.2 meters tall.
6. Industry trend observation
According to Ctrip’s “2023 Business Travel Consumption Report”, consumers’ requirements for breakfast quality have increased significantly in the post-epidemic era:
| annual | Choose room type with breakfast included | Breakfast budget (yuan/person) | Proportion of healthy meal demand |
|---|---|---|---|
| 2021 | 52% | 35-50 | 41% |
| 2022 | 67% | 45-65 | 58% |
| 2023 | 73% | 50-75 | 69% |
It can be seen from the data that with the trend of consumption upgrading, consumers are increasingly willing to pay a premium for high-quality breakfast, which has also prompted mid-range hotels such as All Seasons to continue to optimize their breakfast service system. It is recommended that consumers choose based on actual needs, neither blindly pursue high-end nor simply use price as the only criterion.
check the details
check the details
en
